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Do It Wrong Quickly: The musical

Regular readers know of my penchant for advising marketers to “Do It Wrong Quickly“—to spend more time experimenting than trying to prove each step is the right one. Internet marketing…

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This is not a post about Google+

You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don’t count Orkut or Google Wave or Google Buzz,…

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Procedures

Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one. Big…

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