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Marketing surveys are wrong

Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that…

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A Do It Wrong Quickly web site

If you need to create a Web site, isn’t that a complex undertaking requiring lots of research and painstaking details? It doesn’t have to be. See how to apply an…

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New use for dayparting

When Bill Hunt and I wrote about dayparting, we expected people to use it to optimize their conversion rates—different days of the week and different times of the day probably…

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