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That “I don’t know” thing

Yesterday, I wrote about the importance of approaching things each day on the job so that you do what you think is right—my belief that doing good is good business….

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Are online advertisers trustworthy?

If you been following this blog, you’ve doubtless read my initial post about using SiteTruth, which employs real-world methods to investigate online advertisers. Perhaps you’ve also read about the GreaseMonkey…

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Interview in BtoB Magazine

Here’s an interview that I did a few months ago but that was not posted to the public Web until recently. BtoB Magazine asked me about the future of search…

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The search for e-mail relevance

E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method…

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