Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans. No matter where you are starting from, understanding how to measure where you are and take it to the next level makes all the difference. Do you know how your Web analytics can drive your search improvement plan?
In this Webinar below, you’ll learn:
How to assess your current search marketing results through the prism of your own organizational goals
- How leading organizations assess their search marketing
- Which key performance indicators identify specific problems in both organic and paid search
- Why social media is important to search marketing
- How to build your content plan based on your assessment
In this free one-hour Biznology® Webinar, you’ll get a handle on what your own business can do to drive its search marketing results based on measurements. Whether you don’t know how to measure your results or you’re just plain unhappy with them, this Webinar is for you.
If you are interested in more information about in-person individual training in search marketing from Rutgers, online courses from the UC Irvine Extension, or an on-site customized corporate workshop by our very own Biznology team, click here.
Thanks to our sponsors:
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.