I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly–and I often use the example of television commercials…
Read MoreYear: 2012
Wanted: Social Media Reality
This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social…
Read MoreHow do you handle competing products in different countries in social media?
Social media marketing should be integrated within cross-country markets. From country to country, the popular social networks differ, as do languages and cultures. But there are other challenges for large…
Read MoreGoogle takes another swipe at site search facilities
I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much…
Read MoreAnswers to your Google+ for business questions, part 1
There were so many great questions that were asked in chat during my recent webinar, Google+ for Business, that I broke them into parts. Here’s part 1 and I hope…
Read MoreCraft a compelling offer for paid search marketing
The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. This is not news to Internet marketers. But when…
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Google Analytics upgrade could bode well for Google Plus
This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social…
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Additional on site SEO factors to consider
Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated…
Read MoreMarketing is so much more than advertising
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with…
Read MoreExtended Video “How to Use Google+ for Business” Tutorial
I really felt like I needed to rush it through our recent free 30-minute How to Use Google+ for Business Webinar and that made me sad–there is so much there–so…
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