A few years back, I wrote a post about something I called “specialist disease“–a situation where you have created a team full of specialists that actually starts to get in…
Read MoreYear: 2012
Take back your online reputation with a little help from your friends
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for…
Read More26 Social Media Secrets Skittles Knows
The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic…
Read MoreDo you have enough pages in the search index?
In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be…
Read MoreWhy SEO is really dead this time and what to do about It.
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new…
Read MoreCustomer experiences drive change
Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be…
Read MoreThe best online reputation defense is a good offense
If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins,…
Read MoreEvaluating content marketing channels
In my posts over the past few months, I’ve covered the basics of content marketing, the importance of knowing your audience, and how to generate content ideas. So we’ve covered a lot…
Read MoreHow many pages are on your Web site?
Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to…
Read MoreOlympics, Diversity and Social Business Platforms
As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204…
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