“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched…
Read MoreMonth: December 2012
Are you ahead of your social media customers?
I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying…
Read MoreContent marketing and the value of relationships
Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely…
Read MoreIs your website mobile-friendly?
For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and…
Read MoreVulnerability is essential to your social media marketing success
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or…
Read MoreIncorporate long tail keywords into the mix for SEO success
One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of…
Read MoreWhat the State of Social Media Today Means for 2013 Marketing Plans
Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media…
Read MoreSEO is the top skill for digital marketers
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreUpgrade your lame agency website into your social media brand HQ
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many…
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