Biznology
Where business and technology create a winning customer experience.

While Malcolm Gladwell posited, in his book Outliers: The Story of Success, that one...
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  “Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network...

I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian....

Content marketing is getting more and more attention. It's not entirely a new concept – its roots are in search marketing and social media marketing...

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the...
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In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing...

One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision...

In case you didn't know, I am IBM's representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders....

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With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...