Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” For the last two years, Rob Petersen has been finding the evidence. The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob has an intimate knowledge of each type of business and the people and stories behind them. In this Webinar, he reveals some of the secrets behind them all.
Rob uses select case studies to prove his findings and will give insights and ideas about how they can put these principles into practice for their businesses.
Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com
Thanks to all of our sponsors:
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.