In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be…
Read MoreMonth: August 2012
Why SEO is really dead this time and what to do about It.
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new…
Read MoreCustomer experiences drive change
Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be…
Read MoreThe best online reputation defense is a good offense
If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins,…
Read MoreEvaluating content marketing channels
In my posts over the past few months, I’ve covered the basics of content marketing, the importance of knowing your audience, and how to generate content ideas. So we’ve covered a lot…
Read MoreHow many pages are on your Web site?
Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to…
Read MoreOlympics, Diversity and Social Business Platforms
As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204…
Read MoreWhy Every Social Media Team Needs Millennials AND Boomers
I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a…
Read MoreHow to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t…
Read MoreThree ways to build links in the age of Google Penguin
Last month, I talked about The Seven C’s of Content Quality, as a way of helping you develop higher quality content. Why is this important? Because the Google Panda algorithm rewards…
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