I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on…
Read MoreMonth: July 2012
Prospecting to IT buyers: How nine data vendors stack up
Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. My colleague…
Read MoreEnterprise marketers must tightly choose the focus of their Web site
So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for…
Read MoreBook review: Optimize by Lee Odden
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant…
Read MoreNoFollow links are still valuable to an online marketing program
The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The…
Read MoreYou must commit to reddit to succeed
My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreBatman, the tortoise vs. the hare, and internet marketing
So, we’re beginning to enter the dog days of summer, when thoughts turn to family vacations and fun in the sun. We’ve long since stopped worrying about fitting into our…
Read MoreEnterprise social media marketers face the apathetic and the unruly
The most memorable line from decades of Pogo comic strips by Walt Kelley (OK, I am really old), was “We have met the enemy and they are us.” As a…
Read More15 experts define agile marketing
The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the…
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