You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. They’ve finally got religion on digital marketing, so now they have…
Read MoreMonth: June 2012
Human analysts turn social listening into market research insights
Let me ask you a question. If you just put up a survey on SurveyMonkey, and 1000 people responded, would you have the answer to your market research question? Ridiculous, you say?…
Read MoreOf dinosaurs, birds, and Enterprise Social Platforms
As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Being very active in this “social…
Read MoreYou need to prune in order to grow your social followers
Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it…
Read MoreContent marketing: it’s not what you know, it’s who you know
One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to…
Read MoreFacebook Offers Friendlier Business Page Tools for Marketers
It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier…
Read MoreSocial listening drives traditional market research
Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some…
Read MoreOptimizing your site information architecture (IA) for Panda
Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreWhat Are Your Customers Saying About You?
A couple of weeks back, I had the great honor of presenting at the RKG Summit, where I explained some of the issues around social media listening. I’ve been the…
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