I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook, social media…
Read MoreMonth: June 2012
How can you pick the right social media tool for your situation?
The other day, I posted about choosing the right social media listening tool for the right job. I usually don’t post again so quickly on the same subject, but I…
Read MoreSearch marketing on the cheap
Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. If you think that successful search marketing…
Read MoreBlogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreAre keywords market-shares?
The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients…
Read MoreSteps to a better link portfolio
For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from…
Read MoreThe right social media listening tools for the right jobs
Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my…
Read MoreEverybody needs both Pinterest and LinkedIn
A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try…
Read MoreAdventures in frictionless sharing
I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing describes…
Read More5 social media pain points and the point they prove
To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how…
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