Biznology
Where business and technology create a winning customer experience.

Yesterday, in this very space, my friend Ruth Stevens made the case for "gating content"--placing your best stuff behind a registration or contact...

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to...
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There's no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in...

What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you're gearing up for...
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My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to "Do It Wrong Quickly" in digital marketing.  ...

A business website is an important promotional...

What you're learning by "renting" your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com,

If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness"--low, medium, and high. The low. medium, and high are based on the...

Webinars

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Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...