Biznology
Where business and technology create a winning customer experience.

Yesterday, in this very space, my friend Ruth Stevens made the case for "gating content"--placing your best stuff behind a registration or contact...

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to...
2 1503

There's no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in...

What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you're gearing up for...
video

My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to "Do It Wrong Quickly" in digital marketing.  ...

A business website is an important promotional tool. Regardless of industry, target audience members are searching online before making purchase decisions. Business owners are...

What you're learning by "renting" your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com,

If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness"--low, medium, and high. The low. medium, and high are based on the...

Webinars

video

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...