The idea behind 6 degrees of separation is “friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was…
Read MoreMonth: April 2012
Is Being A Social Media Jack of All Trades A Good Idea?
If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+…
Read MoreYour social media faults are not in the tools but in ourselves
Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first…
Read MoreEmail bankruptcy and internal social networking
You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are…
Read MoreAnswers to your Google+ for business questions, part 2
A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch…
Read MoreTips for next gen digital marketing and PR pros
What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the…
Read MoreThe sorry state of internet news
I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to…
Read MoreThe rise of content strategy–what to do about Google killing SEO
I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. “People ask…
Read MoreGlobal search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
Read MoreWhy Pinterest matters to us social media marketers
If you use images or photos on any of your sites, you’re already on Pinterest, whether you’ve registered on Pinterest or not. So, what’re you going to do about it?…
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