Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
Read MoreMonth: April 2012
Images might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
Read MorePerform a link audit to monitor link building efforts
Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking…
Read MoreDigital developments in event marketing
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a…
Read MoreDon’t roll your eyes at social media influencers
I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and…
Read MoreLooking for a job? Why aren’t “job creators” finding you, instead?
Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum…
Read MoreEmployees represent their companies online, like it or not
In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when…
Read MoreCan traditional marketers adjust to digital marketing?
Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make…
Read MoreWhat exactly is a social graph?
I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of…
Read MoreWhy can’t I share to Google+ from my apps for that?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to…
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