Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but…
Read MoreMonth: February 2012
Don’t ignore message boards in your social media marketing strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the…
Read MoreThe 5 things you need to know about the new Google search
Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone…
Read MoreGoogle’s screenwise asks “How do the little people search?”
Google is an interesting company. It seems like they have little sense of what each of its various parts are up to at any given moment. Maybe that’s why Larry…
Read MoreIs social media marketing growing up?
I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreSEO ageism: Does Google prefer old web sites?
It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
Read MoreGoogle likes your blog so take care of it
Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Maybe it was that rotting board on the deck that you watched get progressively…
Read MoreDoes Google need me to be a programmer to succeed at SEO?
Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. I think they are especially…
Read MoreGoogle’s new privacy policy is definitely good for Google
Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need…
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