Biznology
Where business and technology create a winning customer experience.

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association...

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes...

People are constantly using the Internet. Whether they are browsing from a...

You go to a conference, watch in awe the keynote speaker making a very convincing case that the-world-has-completely-changed-and-nothing-will-ever-be-the-same-again and leave energized, certain that we...

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent...

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots,...

Many marketers enter the new year eager to make a difference only to do what they've always done—and only to see the same results...

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Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...