When I speak, I usually look for a show of hands and I typically find that just one in four companies has a social media listening program. And I am…
Read MoreYear: 2011
Compare your AdWords account to others–for free
Have you ever asked yourself whether your paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has…
Read MoreHoliday season 2011 is over–Are you ready for 2012?
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday…
Read MoreWill Google be your new credit card?
Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Last month, when I talked about Google’s…
Read MoreTesting for B-to-B marketers: How hard is it?
B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to…
Read MoreAre daily deals sites a good deal for your business?
Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” And certainly, judging by what’s happened to Groupon’s stock…
Read MoreI am thankful for the Internet industry
I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for….
Read MoreBean counters and Innovators: Facing off on social media ROI
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject…
Read MoreAmplify your good message with GaggleAmp
In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Gerris digital au courant. Several months ago I received a Twitter…
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