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Become a Twitter Power User

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…

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Countdown to digital marketing success

“T-minus 9 minutes and holding…” I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude… Spaceflight! The…

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The infancy of social technologies

The last 20 years saw knowledge workers adding a steady stream of tools to their repertoire: increasingly sophisticated office suite software, email, the Internet, instant messaging, voice over IP, Web…

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