Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreYear: 2011
Countdown to digital marketing success
“T-minus 9 minutes and holding…” I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude… Spaceflight! The…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe infancy of social technologies
The last 20 years saw knowledge workers adding a steady stream of tools to their repertoire: increasingly sophisticated office suite software, email, the Internet, instant messaging, voice over IP, Web…
Read MoreThe Internet industry sounds like Charlie Brown’s teacher
Do you remember Charlie Brown’s teacher from the classic Peanuts TV show of a better age gone by? Take a listen to Charlie Brown’s teacher’s voice and see if this…
Read MoreGoogle’s Panda ranking algorithm changes SEO forever
I know that every month you bounce between the “SEO is dead” posts and the “SEO is changing forever” posts. But I don’t write many of those. This time, SEO…
Read MoreDomain expert Karl Volkman on the coming changes
Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? If you thought that we’d live with .com, .net, with a few .biz thrown in,…
Read MoreThe synergy between social media and technical SEO
I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence…
Read MoreInterview with SCORE on search marketing
Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business…
Read MoreHi, my name is Frank and I am an Internet marketer
In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It’s an interesting crowd that is obviously not used…
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