The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
Read MoreMonth: December 2011
Christmas is a perfect time to create havoc online
If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton;…
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Use frequently asked questions to your SEO advantage
The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business…
Read More2 huge search marketing risks in 2012—and what to do about them
If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable…
Read MoreWe don’t need a social media ROI model
The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always…
Read MoreDoes your marketing have “readability”?
I don’t know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturers have in entering the home. They need the…
Read MoreSocial media success demands talent above technology
In response to Inside a Social Media News Release, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly!…
Read MoreEditing: Is social media realtime or permanent?
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one…
Read MoreInternet marketing industry: Rumors and rumors of rumors
I will not rant. I will not rant. I will not rant. Alright, well, maybe a little. You see we are entering the time of year when people are supposed to…
Read MoreIs regulation an adverse event for pharmaceutical social listening?
Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals,…
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