Last week, I wrote Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). Not everyone thinks G+ for Business is all that exciting, including other folks on this blog (I’m looking at you Mike and Frank!), but even they agree that staking out your claim to your business or brand page is a good thing.
So, in this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.
First, did you notice that there’s a new button on your Google+ profile?
I chose “Arts, Entertainment, or Sports” because it offered “blog” as a choice. Since I am creating a G+ Brand Page for my blog, Because the Medium is the Message at chrisabraham.com, it was obvious to me, but I did poke around a lot just to be sure. Then you’ll have a few things to fill out, including your tagline, a branded photo (I didn’t have one so I just used a funny photo of my big nose with a nude Breathe Right Nasal Strip.
The next step, after uploading my photo, as seen above, is an opportunity to crop the photo — so feel free to upload any photo you want as you’ll be easily able to crop however you like — just like on Facebook.
So, follow my advice in Max SEO on G+ in 8 steps and make sure you make the announcement publicly and consider including emailing as well.
Now the tricky part: In order to post as a brand page you need to become the brand page. When you are the brand page, you post as the brand page. It might get confusing–it is for me. It is a little like the new Facebook Pages where you can re-identify you as your brand. So, how do you swap? It isn’t 100% obvious, especially if you’re used to how it is done on Facebook. See below:
The menu is subtle, grayed out, and right next to your profile picture. The profile picture is also a clue as to who you currently are: Chris+ or Gerris digital+ or Because the Medium is the Message+… see the pull down below. The good thing is that there are some visual clues and the profile icon does changes when you’re a different brand and a different person:
Then you’re “done”–which isn’t to say we’re done. Why not try posting your first post–and I will show you why you have some work ahead of you:
See? You have no friends! You can only, by default, post it like you do on your first day tweeting or blogging–nobody’s there except only the hungry eyes of the Google Real-Time Web and Google Real-Time Search.
OK, so how are you going to sex all of this up? Well, continue emailing your friends, blogging, and posting on your Facebook and announcing your new Google+ brand page on your Facebook Page or Pages, and tweet the heck out of it on Twitter. If you look below, you can check to see how many people add you to their circles and follow your new brand page over time:
OK, now while you’re doing a loud Olly Olly Oxen Free to collect your new followers, you need to take the next step, which Google doesn’t make so obvious: you have lots of opportunity to add some more information about you and the page. It’s hidden under “About” and “Edit Profile” as you can see below:
If you click on the text after “Introduction” and “Contact Info” an editable box will pop up and you can write up an introductory about me/about us with a bonus: the introduction accepts rich text and HTML and links and whatnot–so there is a lot you can do with this About: Introduction information. I pasted a very long tract of text over on the Gerris digital+ page and there were no limits to links, etc. Maybe you can even paste in graphics and photos–I have not tested it yet.
Then you can really go to town with the contact info: you can keep on adding and adding and adding–I added just about the kitchen sink, as you’ll see below:
About Chris Abraham
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.