Biznology
Where business and technology create a winning customer experience.
2 1061

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer...

Over the last five years that Gerris digital has been pitching bloggers on behalf of clients, we have learned a thing or two...
10 1163

Lots of conflicting evidence exists around deals sites, with opinions running the gamut from "they're awesome" to "run far, run fast." And certainly, judging...

I don't usually go with obvious themes but today I will. It's about time because, looking back, looking around, and looking forward, I...

ROI or no ROI? The answer depends on which side of the business case you sit at:  asking for the investment or holding the...

In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps

There are two parts of a search...

Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding...

I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens...

Webinars

video

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...