B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to…
Read MoreMonth: November 2011
Are daily deals sites a good deal for your business?
Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” And certainly, judging by what’s happened to Groupon’s stock…
Read MoreI am thankful for the Internet industry
I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for….
Read MoreBean counters and Innovators: Facing off on social media ROI
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject…
Read MoreAmplify your good message with GaggleAmp
In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Gerris digital au courant. Several months ago I received a Twitter…
Read MoreContent is the foundation of a good link building strategy
There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta…
Read MoreMr. Executive: What are you really saying about internet marketing?
Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What I…
Read MoreBook review of Ruth Stevens’ Maximizing Lead Generation
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B…
Read MoreOrganizational Social Media for Financial Services
Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and…
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