Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about…
Read MoreMonth: September 2011
What does “Do It Wrong Quickly” really mean?
I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “Do It Wrong Quickly Marketing” (link to slides), which I…
Read MoreWhy Zagat might be a smarter purchase for Google than Yelp
By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers…
Read MoreBlogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….
Read MoreSocial media across the organization
I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can…
Read MoreHey internet industry! Enough already!
Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael…
Read MoreDo you know how to calculate your conversion rate?
I had a great time yesterday delivering the keynote at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the…
Read More“Unemployed need not apply” is dumb
You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the…
Read MoreMeasuring ROI in social and mobile marketing
Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm) on how to figure out what’s working…
Read MoreBook review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at…
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