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Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how you serve your Web pages, especially when your modern CMS is backed by a database. I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is.  The faster the page loads, the better your site will rank on Google search, all other things being equal. Take it to the bank.

Now, with more physical RAM in the box and some cloud-based back-up to handle big popularity spikes, I am seeing quite a few $15-$25/day pay-outs.That’s only one person’s experience, but that’s all I got.

What I am going to tell you is not hard science. I might even be recognizing the wrong patterns. And, my sample size is one subject over a long period of time, my blog, Because the Medium is the Message, which is a very big, old, blog with 6,894 posts, 4,631 comments, 4,244 categories, and 14,092 tags — all back-ended by a MySQL database and fortified with WP Super Cache on a dedicated server.

My blog gets about 50,000 visits-a-month and once-in-a-while I will get a spike to 20,000 visits in a day — for example, when I surfed the Royal Wedding coverage.  I serve AdWord ads on the site and I have been noticing that all things being equal, whenever my system administrator adds RAM memory, is able to optimize the database, increase uptime, and add either bandwidth or resources to the box that in some way makes the site quicker to serve, especially when slashdotted or digg-dotted from popularity, then Google rewards me with more advertising revenue.

And this happens not only during the days when I am being crashed by being mentioned on Mashable or retweeted by Guy Kawasaki, adding hardware and software resources to my dedicated server that adds to the box’s durability, reliability, and especially quickness and responsiveness is what does it on a daily basis.

And, I understand why Google does this. Isn’t this obvious? They are looking to provide their visitor, their users, their searchers, with a seamless and splendid experience. So, amazing user interface and quality of research and content cannot be enjoyed from a site that has repeatedly shown that it is habitually slow or unresponsive.

I honestly believe that the time a page loads is an important variable in the algorithm that Google deploys when it is indexing and ranking resource sites. You might have your user interface and site architecture and content completely sorted out, you might have organic link-tos and a PR of 5 or above, but at the end of the say, Google won’t send its searchers to a site that won’t load fast.

Cheap, slow hosting is fine when you’re new, but when you get as big as the Chris Abraham blog, with almost seven-thousand active posts and an open-season on comments, you really need to make sure your hardware can match your traffic, your popularity, your spikes, and your database requirements–and exceed them–or Google might give you ranking demerits and you might lose the trust and faith that Google had in you, resulting in their needing to either rank you down a few or off the front page so as to prevent a negative user experience.

Don’t forget that this is especially important for someone who is using Google on a smart phone. These folks are searching for timely information, especially when they’re on the road having a mobile web experience. After suffering through EDGE or 3G bandwidth issues just to reach Google, getting a “database cannot connect” from your site or blog doesn’t make you look good nor does it make the search engine that referred you.

What do you think? What are your experiences?

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Chris Abraham

About Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

6 replies to this post
  1. I had heard about the update about the Google’s Speed check and now
    that i come to know that Google Adsense will award sites/blogs with
    Good Page Uploads is truly amazing and i am sure this will improve the
    quality of the internet. Also making the user happy.
    Great post all in all.

  2. Heard this before. One of my colleague is working with Google AdSense.
    And she’s really earning fast. I wanna try this thingy pretty soon. And
    aiming for an awesome Page Rank :)

    Anyways.. thumbs up for this post!

    -LARK

  3. I also use WP Super Cache plugin. But I have question for you Chris!
    how you measure website speed?! I have this questions because I don’t
    believe to numbers what I see in Google webmaster tools. Here is my
    website data, from webmasters tools:

    On average, pages in your site take 10.3 seconds to load (updated on
    Aug 17, 2011). This is slower than 94% of sites.

    What you suggest to do, to improve speed!?

    Thanks!

    • I don’t think that using the WP Super Cache plugin is good enough any more. At the end of the day, you need to make sure that you have a good host. And you need to make sure that your site is set up right with regards to DNS — too much latency in domain name resolution is bad — but also something with enough httpd and mysqld daemon services running so that the sort of mass number of visitors don’t have to wait for a handler to become available. So, you need to set up Apache and MySQL in such a way to make sure you the sort of resources available to the traffic that Google sends your way, especially at peak search.

  4. Introducing things like this will increase the overall quality of the internet also it will, make a new beginning in the internet world and people will go for quality web hosts while going for those who just give quantity.

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