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Selling search to the C-Suite

If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or…

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Moving things vs. moving ideas

All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods…

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See you in September–again

Long-time readers might know that I do something somewhat unusual each August. For the last two years (and I am doing it again this year), I take off the month…

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