Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreMonth: June 2011
Stop overthinking your digital marketing
I had a great time speaking with the New Jersey Advertising Club yesterday. Lots of marketers full of good questions, especially questions about how to take their experience and use…
Read MoreInternet marketing is all relative
As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn’t planning to…
Read MoreHas social media ushered in the Age of Disinformation?
Coincidentally or not, after I covered the topic of Q & A services in my last Biznology post, I’ve heard complaints from three different acquaintances about the low quality of…
Read MoreUser Apathy Ensures Little Privacy Within Facebook
One of the things that many incumbents in the political world depend on to stay in office is voter apathy. Once they have gotten themselves in office they are quick…
Read MoreYou’re buying video games for yourself, not your kids
Well, my preconceptions were wrong. Gamers are not snot-nosed teens, they are their parents. I am spot in the middle of the true gamer demographic at 41, according to CNet,…
Read MoreWeiner shows it’s easy to screw up in social media
After my post yesterday on the social media-induced plight of Congressman Anthony Weiner, I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to…
Read MoreCan Congressman Weiner teach us about social media?
Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd…
Read MoreSearch results drop? Blame it on Panda.
If you’ve been paying attention to all the breathless reporting the last few months, you’ve undoubtedly been hearing about Google’s Panda update, where Google has cracked down on content farms…
Read MoreWanna play “Guess what brands I hate today”?
Over the past two days I have been caught in a technology alternate universe. It’s the one where reality happens. It’s the one where hype laps the truth on a…
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