When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate…
Read MoreMonth: May 2011
Why Google will clean Bing’s clock on local and mobile
Just recently as a month or two ago, I really thought that Bing had some genuine hope in making a dent in Google’s search dominance. Each month it seems like…
Read MoreWhy you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreApple is more successful than powerful
Apple was anointed the world’s most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a…
Read MoreDo online shoppers still care about brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to…
Read MoreThe internet generation gap is real and quite interesting
I had the chance to do some first hand “research” this weekend as I spent some time with a family member (he’s my half -brother, Dave, if you really need…
Read MoreTrends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
Read MoreDo you give new ideas a tough time?
In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
Read MoreDigital marketing success: Do you have “the one thing”?
Lots of people ask me what it takes to succeed as a digital marketer. I often grapple with that question when I teach a class, often to at least some…
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