Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreMonth: May 2011
Is traditional marketing dead?
It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
Read MoreWhat’s the most important mobile marketing tactic?
Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same…
Read MoreToyota launches a social network for drivers
Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its…
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Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreThe difference between “fail fast” and just failing
Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he…
Read MoreSocial Search Is A Matter Of Trust Not Technology
There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreSearch keywords are market segments
Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
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