I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Everyone’s talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? In this free 30-minute Biznology Webinar, I explain how virtually any business can use direct marketing principles to track their customer leads and sales from social media, whether those sales occur online or offline. So, if you have given up on tracking the impact of your investment in social media, give a listen to this Webinar on how to track social media return on investment.
In this recorded Webinar, you’ll learn how to use any Web metrics system, such as Google Analytics, to identify which visitors to your Web site come from social media, and to track their activity all the way through to a sale. Whether you are considering using Twitter, Facebook, blogs, YouTube, or any other form of social media, I explain how to track your customer activity so you know what it is worth.
Don’t miss your opportunity to turn your social media investment into increased revenue. Instead of seeing social media as the new cool thing, you can see it as a critical tactic that drives revenue.
And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.
