Depending on what kind of business you are in, this could seem like a stupid question. If you sell consumer packaged goods, clearly you can tell the difference between the…
Read MoreMonth: March 2011
Are you policing your domain from spammers?
Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out for their own gain at your…
Read MoreMarketing segmentation and the game of averages
A Hunch Blog post from last week (“You’ve got mail: What your email domain says about you”) made some noise around the net, courtesy of Gizmodo, swissmiss, and hundreds of…
Read MoreWhat’s the best way to say thanks to a customer?
“No matter what happens, I just want to say thank you for introducing me.” said the the email, and just like that, I was jarred out of my analytcal headspace…
Read MoreGoogle: I want to love you, but…
I feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Well, it seems that way because I…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreWhich Google do your customers use? Which Facebook? Which Twitter?
For years, technology providers have sold marketers on the notion of “one-to-one” marketing. “Just imagine,” they say, “being able to deliver the right message, to the right customer, at the…
Read MoreDo I have a content farm?
I met a great group of people last night at the Boston SEO Meetup, but I was surprised at the level of worry in their faces. They were all very…
Read MoreSite search: Too many results and not enough
I’ve been working with several clients recently in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk…
Read MoreSelling marketing to SMBs: No personal touch? No sale!
The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. We…
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