We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. It was our first effort and I am not totally satisfied with the sound quality, but we did it wrong quickly. We’ll be doing one of these Webinars each month, so we’ll have plenty of time to improve. Anyway, if you are struggling with how you will improve your online marketing, check out out first Biznology Webinar below, “Digital Marketing Is Direct Marketing.” You’ll learn what the born-on-the-Web companies already know about how to take the wisdom of direct mail letters and catalogs an apply it to all things digital.
Whether you’re using search marketing, social media, or any other form of digital marketing, you have to be able to prove that your marketing produces customer response. In this free 30-minute Biznology Webinar, I explain how virtually any business can use direct marketing principles to track their customer leads and sales, whether those sales occur online or offline.
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In this recorded Webinar, you’ll learn how to identify the purpose of your Web site, determine how to track the various goals you have for your Web visitors, and to measure the conversions that result. You’ll discover how to identify the parts of your customer experience that aren’t working and to test your way to higher returns.
Don’t miss your opportunity to turn your marketing investment into increased revenue. Instead of seeing these tactics as costs, you can learn how they directly correlate to a fatter bottom line.
And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.
