No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites,…
Read MoreMonth: February 2011
What’s the big question for online marketing success?
One of the great things about online marketing is that there are so many paths to success. Some businesses succeed with search. Some rock the social sphere. And some achieve…
Read MoreGoogle needs its own social network
I’ve been working on organic search (SEO) for a very long time, but I keep running into other oldsters like me who don’t like how the world is changing. They…
Read MoreBe a Twitter Power User
I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and…
Read MoreThe Web design version of Do It Wrong Quickly
I updated the design on my Web site yesterday. (Yeah, I really know how to kick back on the weekends.) Take a look at it, if you dare. When you…
Read MoreYellow Page industry sets up “Do not deliver” site
I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals…
Read MoreHow is Google feeling about sentiment analysis?
If you don’t know what sentiment analysis is, it might be time to learn. Even if you don’t care about its more popular uses, search marketers need to get acquainted…
Read MoreDick Axelrod of Terms of Engagement
Not long ago, I reviewed the latest edition of Terms of Engagement, the great book on organizational change by Dick Axelrod that helps you engage the people you need to…
Read MoreGoogle loses adult supervision
Probably the biggest industry story this past month was the announcement that Eric Schmidt is being kicked upstairs at Google, with Larry Page taking the wheel. The triumvirate (along with…
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