Are you afraid to bid on a competitor’s trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might have every reason to be concerned. But on the other hand, in many countries, Google has no problem with you doing it. If that comes as a surprise to you, you’re not alone. These policies have shifted so often in the last few years that it truly is a part-time job just to keep up, especially if you use multiple search engines in multiple countries. If you’d like to hear more about this subject, check out my latest post on Search Engine Guide, “Are you keeping up with paid search trademark policies?”
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.