Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do…
Read MoreMonth: February 2011
Internet marketing grinders are winners
First of all, for you folks in New England that refer to a sub or a hoagy as a “grinder,” this is not about that. You can probably come up…
Read MoreContent marketer or content farm? Check the approach.
You’ve probably been hearing a lot about content farms, the low-rent district for content marketing. Google has avowed a crackdown on content farming, threatening to lower their rankings in search…
Read MoreWhy digital marketing challenges everyone
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your…
Read MoreIgnoring social media just stopped working
The fun thing about Internet marketing is that everything keeps changing. And the annoying thing about Internet marketing is that everything keeps changing. And SEO is no exception, as Google…
Read MoreIf it’s not Google, Twitter, or Facebook, no one cares
In case you didn’t know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that…
Read MoreTaking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise…
Read MoreWhat Watson and Jeopardy Teach Us about Computers and Language
Like millions of others, I have watched the past two nights as a computer has taken on Ken Jennings and Brad Rutter, Jeopardy’s two greatest champions. IBM’s Watson has dominated…
Read MoreAre you keeping up with paid search trademark policies?
Are you afraid to bid on a competitor’s trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might…
Read MoreThe future is social. And it’s not.
In the saturated jargon cacophony surrounding us all, the social side of business has been touted by many as a game changer, with “social business” replacing or complementing other buzzwords…
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