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Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve pored over the studies that show how paid search is growing at breakneck speed. Your sales have dipped and you have to try something. Your whole team is in favor of trying it. But no matter what argument you try or what study you cite, your CEO won’t budge on the topic of paid search at your company. If this strikes a chord with you (and especially if you are starting to feel like you are at your wits’ end), then check out my latest post on Search Engine Guide, “My CEO does not believe in paid search.”
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.