An entire cottage industry has arisen that does nothing but track Google’s movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to…
Read MoreYear: 2010
Conquer CyberOverload
Because I am a household name (at least in my own household), sometimes I am sent books to review for this blog. Once in a while, I actually read them…
Read MoreSEO grows up
If you’ve worked in Search Engine Optimization for a long time, as I have, you’ve watched it grow from a baby into its awkward teenage years, but you know that…
Read More
Is digital marketing becoming location, location, location?
Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze. It was rather quaint…
Read MoreWhat’s your goal for social media?
I’ve spent a career trying to get people to stop obsessing over strategy and just do something, but I am starting to wonder if people like me have been a…
Read MoreAre you keeping up with Google?
Is your head spinning? Between Google Instant, Google Preview, and other changes, Google seems to change the organic marketing game on poor SEOs every month. If you are wondering what…
Read MoreWho’s Boss Tweet? Twitter dominates election politics
Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during…
Read MoreDo you know how to listen in social media?
I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year–my way of giving back some of the value…
Read More
Google Place Pages: Beyond the ranking
In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it…
Read MoreCan search marketing lower my conversion rate?
I got just that question from someone the other day, and it made me realize what a lousy job we marketing “gurus” are doing in explaining what is important to…
Read More
