Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze. It was rather quaint…
Read MoreMonth: November 2010
What’s your goal for social media?
I’ve spent a career trying to get people to stop obsessing over strategy and just do something, but I am starting to wonder if people like me have been a…
Read MoreAre you keeping up with Google?
Is your head spinning? Between Google Instant, Google Preview, and other changes, Google seems to change the organic marketing game on poor SEOs every month. If you are wondering what…
Read MoreWho’s Boss Tweet? Twitter dominates election politics
Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during…
Read MoreDo you know how to listen in social media?
I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year–my way of giving back some of the value…
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Google Place Pages: Beyond the ranking
In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it…
Read MoreCan search marketing lower my conversion rate?
I got just that question from someone the other day, and it made me realize what a lousy job we marketing “gurus” are doing in explaining what is important to…
Read MoreHow do you give Google what it wants?
If you’ve been doing search marketing for a long enough time, eventually the day arrives where it doesn’t seem fun anymore. In fact, it seems downright frustrating. Despite your trying…
Read MoreOurs Go to Eleven! Truth in Social Media Monitoring
I’m not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What’s growing even faster is the list of…
Read MoreIs the mobile activity you are counting really mobile?
We’re all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren’t keeping up. It was so easy not…
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