I’m old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. “The computer is…
Read MoreMonth: November 2010
Are you ready for auto SEO?
There’s lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren’t mobile, we are still seeing tremendous…
Read MoreGet your CEO to say Y-E-S to SEO
So, you’re trying to finish up your budget for next year and, just like last year, you’re trying to get funding for much-needed SEO work on your site. For whatever…
Read MoreSearch goes social–Where should you go?
It’s been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It caused quite a stir,…
Read MoreSingular and plural keywords are not always the same for SEO
You probably don’t think much about whether you enter singular or plural versions of your keywords into the search box, but we’re starting to see reasons why search marketers should…
Read More
Should SMBs care about Yahoo Local and Bing Local?
As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP,…
Read More
What’s the point of foursquare, anyway?
Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. I think people see a lot of potential in the app generally, but aren’t quite…
Read MoreWhat’s the next shoe to drop from Google?
An entire cottage industry has arisen that does nothing but track Google’s movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to…
Read MoreConquer CyberOverload
Because I am a household name (at least in my own household), sometimes I am sent books to review for this blog. Once in a while, I actually read them…
Read MoreSEO grows up
If you’ve worked in Search Engine Optimization for a long time, as I have, you’ve watched it grow from a baby into its awkward teenage years, but you know that…
Read More
