We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because…
Read MoreMonth: September 2010
Does your SEO get lost in the translation?
People stop me every day with a burning question: Why don’t I get searchers to come to my international sites the way they do in the U.S.? There’s no one…
Read MoreA skewed web: Innovation is in the outskirts of social media
As I discussed in my post last month, it’s a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our…
Read MoreYour SEO will get along with Google Instant
When Google makes a move, it’s bound to drive a lot of discussion about what it means to marketers. And, honestly, Google Instant is a wrenching change in what was…
Read MoreGoogle Instant: It’s the usability stupid!
I am writing this post on Wednesday which is the same day that Google announced it’s new Google Instant search interface. There has been the usual uproar with Steve Rubel…
Read MoreHow to succeed at affiliate marketing
Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. All…
Read MoreIs duplicate content OK for duplicate keywords?
So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. The assumption is…
Read MoreMarketing lessons from the Grateful Dead
While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead, which I finally had a chance to read now that…
Read MoreUse mobile marketing for what it’s good for
Do you always buy the flavor-of-the-month? If so, you must be all over mobile marketing right now. (All the cool kids are.) But to what end? If you’ve ordered your…
Read MoreAdapting to a Social Media Fast
I don’t pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast…
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