I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next…
Read MoreMonth: July 2010
When are you operating in public?
I had several people talk to me about my recent post, “Do you know how to operate in public?” State Farm was embarrassed when a private letter was publicized in…
Read MoreMy boss says, “Raise my revenue 25% in six months!”
I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and…
Read MoreWhat does your business stand for?
Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I’m talking about the bland kind of corporate good citizenship that is…
Read MoreDo you know how to operate in public?
A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…
Read MoreWords as cover ups for content marketing’s “secret”
I remember about a year or so ago when I promised myself (and my audience) that I was going to harness my blogging. I started getting into posts that were…
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Is it time to reassess your linking strategy?
Link juice. Organic search luminaries love to explain what it means and why you need it—it’s than hard-to-measure respect that search engines convey on Web sites that get high quality…
Read MoreDoes honesty in business pay off?
My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind…
Read MoreFIFA World Cup: Social media roundup
With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in–the World Cup has more…
Read MoreYahoo! writes a style guide?
I’m not even sure what to make of this one. Yahoo has announced that on July 6th they will be releasing the “Yahoo! Style Guide” for online writing. This is…
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