I think this post could be categorized in several ways. The reason for this is because I don’t think there has ever been a more polarizing, misunderstood, loved, revered, admired,…
Read MoreMonth: May 2010
Using Viral Marketing to Build Links
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful…
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Aviv Refuah of Springo on the new search engine
I recently had a chance to interview Aviv Refuah, founder and CEO of both Springo and Netex Ltd. Netex Ltd. is a global Internet company that develops innovative Web navigation…
Read MoreIs your FAQ page a crutch for a bad Web site?
Do you have a frequently asked question (FAQ) page on your Web site? Many do. And you customers might be finding their questions and getting answers with no trouble. But…
Read MoreDefining and Refining Your Social Computing Guidelines
At the end of April, the NBA fined Orlando Magic star Dwight Howard $35,000 for criticizing league officials on his blog. In the first NBA season where players, coaches and…
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If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
Read MoreIs the social media hype fading?
Some of you might be familiar with the typical trend of new technology adoption, best characterized by Gartner’s hype cycle. The technology is introduced, quickly undergoes increible inflation of expectations,…
Read MoreA case study in handling customer disputes
The Internet creates its own set of customer service issues that require their own creative solutions. If you’ve never heard of the site Squidoo, it’s a place that provides expert…
Read MoreHow does a company use its Twitter identity?
Friday, I presented at a private event for IBM’s marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more…
Read MoreFor social media, it’s not the heat, it’s the anonymity
If you follow my blog, you might have seen that there was a big story in my hometown of Ridgewood, New Jersey last week, where my son’s middle school principal…
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