Biznology
Where business and technology create a winning customer experience.

Health centre infographics

Image by Matt Biddulph via Flickr

by Chris Angus
With the Internet constantly advancing, you must stay on top of what Internet users are responding to. Infographics, are graphical representations of an ideal or a concept with an embedded link to your site. They are becoming the new fashionable link bait because they grab people’s attention. Put simply, an infographic can portray a message that words just cannot do justice to, prompting an instant reaction.


Engaging infographics have several advantages in generating links back to your site, and can range from humorous cartoon characters to graphs and charts that condense complicated information into understandable bite-size chunks. By presenting an image that is colorful, lively, interesting, or even shocking and hard-hitting, you rapidly draw people to your site with one click of the mouse. A successful infographic can increase traffic to your site and improve brand awareness.
Infographics can also be used to share content with similar Web sites, sometimes helping a message go viral. By contributing your infographics to high profile blogs or social media, you gain significant exposure for a number of audiences. The key to using infographics is to make them educational or entertaining or both.

Infographics by The Guardian

Image by tripu via Flickr

An SEO Company like mine will also advise clients to create infographics because people prefer them to standard Web site content. People are more inclined to link to infographic content, aiding your search rankings (because Google ranks sites with better links more highly).
Remember to reflect your own style in the infographics you create. With more and more people utilizing this valuable method of link baiting, you don’t want to become a mere drop in the SEO pool. Infographics have the power to generate quality links because they offer unique content that goes beyond a catchy headline. Internet users are constantly bombarded with ads every day and it is only when faced with something different and exciting that they start to take notice. Tapping into this need for fast, effective information is where your infographics will really begin to gain results, often within just a few weeks.

Reblog this post [with Zemanta]
Tweet about this on TwitterShare on FacebookShare on Google+Pin on PinterestShare on LinkedInEmail this to someone
6 replies to this post
  1. Link baiting refers to creating something natural to increase your sites’s popularity. It may be the rise to a controversy, some humor, an interesting article, a plug-in or a theme, etc. Means anything that attracts visitors.

  2. Linkbaiting seems functional but it deals with a little bit of effort. Then again, is anything in the blogosphere all that simple? That being said, bloggers should learn to utilize everything at their disposal.

  3. Whether you spread the word through social media, solid social bookmarking, a good combination of SEO techniques (or all of the above), you have to follow through to the end to ensure your link bait has its full effects.

  4. Link baiting is refers to creating something natural to increase your sites’s popularity. It may be the rise to a controversy, some humor, an interesting article, a plug-in or a theme, etc. Means anything that attracts visitors.

  5. Link baiting is about being creative and using different elements to
    increase your site popularity and gain links. It requires time and
    effort but it will deliver great results.

Webinars

video

Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you've ever been greeted by a deafening silence after...