When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
Read MoreMonth: March 2010
How can small businesses measure offline sales?
Big companies use big systems to track their Web marketing activity all the way through to a sale. But what do small businesses do? E-commerce companies have it easy, but…
Read MoreHow do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreJetBlue Flies a Successful Twitter Promo
In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications…
Read MoreInternet marketing requires courage
Most of you know I named my second book, “Do It Wrong Quickly,” which is a snarky way of saying you won’t get it perfect, so you can’t let that…
Read MoreShould I re-publish content on my blog?
We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we’ve ever seen before. And, to some extent, that’s true. But if…
Read MoreAugmented reality becomes marketing reality
I know, I know–most of us don’t have enough brain cells to deal with simple reality, much less any augmented kind. But you might have to. More and more, your…
Read More“I don’t have time for Facebook and Twitter”
I know that social media is every marketer’s favorite advice for clients these days. And it’s my favorite price–free. But you can be excused for wondering how you have the…
Read MoreThe internet marketing industry needs a reality check
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search…
Read MoreShould I hire a ghost writer for my blog?
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put…
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