Image via CrunchBase
Smal businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business? The small business might think that they can continue their great service, but if they don’t pick the right partner, they might find that they can’t fix what goes wrong. I noticed exactly this phenomenon when I bought a Microsoft Xbox through a small business. To hear the whole story, check out my latest post on Search Engine Guide, “Small Businesses Must Choose Partners Carefully.”
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.