Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
Read MoreMonth: November 2009
You can’t fool all of the people all of the time
Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
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Making pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
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If it ain’t broke, Google breaks it
Earlier this week Google announced that there would be a change in how many of the search engine results are presented to their customers. The traditional look of a result…
Read MoreOnline vendors dare buyers to compare
Customers have comparison shopped since the first guy set up a table in the town square with more than one product. But the Internet has taken comparison shopping to a…
Read MoreOld media, new media, and blackouts
Social media is often compared with traditional communication vehicles such as newspapers, radio and TV as antagonists where the new replaces or challenges the old. The blackout in parts of…
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Are you ready for Bing?
No, not that Bing. The Microsoft Bing search engine, and yes, I know it’s been out for months. The real question is whether you are ready for the increased impact…
Read MoreDo It Wrong social media
Thursday, I spent an hour answering questions from Chris Keiff and others on Twitter in my first-ever Twitter interview. I’d done interviews in chat rooms, but this was different, because…
Read MoreHave I got a social media deal for you!
Earlier this week, I wrote about a study that was conducted by interactive agency Razorfish that came to the conclusion that maybe people are not so interested in being personally…
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