Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether…
Read MoreMonth: September 2009
You Can Stick Social Media in Your Hat
Cover of Sum: Forty Tales from the Afterlives by Eva Lyford Many of us spend enormous amounts of time working to get a measurable impact from social media. But some…
Read MoreThe Hardest Thing in Social Media Is Shutting Up
Everyone’s talking about social media and how you get yourself “out there.” Even if you still think that social media is a little too “out there” for you, you might…
Read MoreThe plight of the CMO
The biggest issue for Chief Marketing Officer is that the average CMO lifespan is right around 23 months, a short time put your stamp on a company’s marketing efforts. That…
Read MoreThe danger of internet marketing autopilot
One of my kids approached me, book in hand, asking, “What’s the difference between a possum and an opossum?” I was busy doing something else, so I languidly replied, “They…
Read MoreBest practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
Read MoreContent, community, and context in internet marketing
In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really…
Read MoreTwitter’s August ’09 in Review
Hello everyone. It’s been a while since a Frank Friday has rolled around but it looks like we are back on schedule. So how has your holiday / vacation time…
Read MoreThe Internet’s calling, you need to step up your game
Complacency is deadly. From an evolutionary perspective, every creature with a brain stem knows this intuitively. Yet time and again corporations, that most evolved creature of human organization, seem to…
Read MoreGoogle & Facebook could tip enterprise software scales
Enterprise software might not seem like a hotbed for innovation, but it soon could be. While we weren’t looking, born-on-the-Web companies such as Google and Facebook are poised to rewrite…
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