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Consultation with the Customer Service Associates

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When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I know that it’s an overused term and that it increasingly means, “I’m a consultant and I learned that calling my advice ‘best practices’ makes you believe me.” And if best practices generally has become a catchphrase rather than something with real meaning, it’s even worse in Internet marketing (and search marketing in particular), because it’s so unclear from day to day and from company to company which practices are best. If this rings a bell with you, check out my latest post on Search Engine Guide, “Best Practices in Search Are Where You Start.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

1 reply to this post
  1. Best Practices isn’t really meaningful, is it? The phrase has been used over and over by anyone promoting a product that it becomes meaningless.



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