Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one…
Read MoreMonth: September 2009
In Social Media, Adjust, Credit, and Engage
Getting the right tone in your response to social media is tricky. Even the positive stories seem like accidental social media success. So I went hunting this week for examples…
Read MoreWhy blogs aren’t dead
You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but…
Read MoreHow much more internet can we take?
As human beings we are not limitless in our ability to do anything. The physical laws of nature and the physical limitations of our bodies bind us. We can stretch…
Read MoreStop paying for an intranet
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked…
Read MoreCoordinating your digital marketing teams
I had so many appearances last week that I am still posting things I did last Thursday. I’m finally caught up today by posting my slides from last week’s Webinar…
Read MoreOpportunity costs in social media
I recently read Groundswell by Charlene Li and Josh Bernoff and was happy to read their descriptions of customers taking charge and speaking out in their own voices about the…
Read MoreHow Is Social Media Changing Your Business?
Thursday was a great day for me as I spent some time at the digiday:SOCIAL conference in New York City. I listened to speaker after speaker and panelist after panelist…
Read MoreCMOs are climbing a burning rope
How many years would you say it takes to become the CMO of a company? Now mind you, I am referring to the person who has paid their dues and…
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What’s your true conversion rate?
You probably check your Web metrics system frequently, and focusing on your conversion rate is a big part of what you do. New research from Sun Microsystems casts doubt on…
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