Biznology
Where business and technology create a winning customer experience.

Bing Search Logo

Image by kbock70 via Flickr

The refreshing thing about search marketing is the way that the little guy was on equal footing with the big guy. Yes, I said “was” on equal footing. I am noticing a disturbing trend in search results, from Bing and others, that leads to big companies having a distinct advantage in search, just as they do in most other forms of marketing. To see what I mean, check out my latest blog post for Search Engine Guide, “Searching for profits more than answers.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.

Webinars

video

Yesterday's webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process...