The refreshing thing about search marketing is the way that the little guy was on equal footing with the big guy. Yes, I said “was” on equal footing. I am noticing a disturbing trend in search results, from Bing and others, that leads to big companies having a distinct advantage in search, just as they do in most other forms of marketing. To see what I mean, check out my latest blog post for Search Engine Guide, “Searching for profits more than answers.”
Like this post?
Sign up for our emails here.
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.