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I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to work very well, so what does work? If you’re interested in a new way to use Facebook to make your offline marketing more cost-efficient and more viral, check out my new post in Internet Evolution, “A Little Guerilla Marketing Among Friends.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

3 replies to this post
  1. I’ve been trying to figure out an effective way to use facebook. This article definitely pointed me in the right direction.

  2. Facebook was’nt exactly designed for this purpose but it works and gives the reach so what the hell huh ?
    Frankly if I was a shareholder of Facebook which is currently struggling to raise funds to finance various plans, I will be looking at this very, very closely and making things easier for corporations to mould facebook to suit their various needs.
    Maybe this is how facebook will make money ?
    Lets hope facebook figures out its Business Model soon enough though.



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